Quantitative Research
Our Services
Brand Tracker
Brand tracking helps business better understand, and consequently serve, their audience. A regular check of the brands health is vital for evaluating and measuring performance that underpin their goals going forward.
Opinion Poll
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Customer Satisfaction
Customer satisfaction research empowers top management to align their organization to better serve the needs of their customers. It helps them prioritize resources and initiatives in products, services and people development.
Our Process
Briefing
We discussed about the purpose of the research project, the tools that are required to carry out the research, the questionnaire, the target audience etc.
Questionnaire
We will design questionnaire that will motivate the respondent to provide complete and accurate information.
Fieldwork
Data is collected through 3 main mediums: online surveys, telephone interviews or email surveys.
Analysis
Once the data is gathered,it needs to be analyzed. Various methods of analysis like SWOT Analysis, Conjoint Analysis,TURF Analysis can be carried out to get best results.
Our Package
Face-to-Face Surveys
Translation of questionnaire, Sampling, Data collection, Reporting
Phone Surveys
Translation of questionnaire, Sampling, Data collection, Reporting
Online Surveys
Translation of questionnaire, Sampling, Data collection, Reporting
Quantify the opinions and attitudes of your audience
Qualitative Research
Our Services
Concept Testing
Concept testing can help you steer clear of bad decision making, especially if you're updating your product or pricing, launching new marketing efforts, or changing the way you show up to consumers
New Product
Rather than waiting to hear about how your product is performing after it has been introduced, prior research gives you insight into how the product may fare in current conditions.
Mystery Shopping
Mystery Shopping program lets you determine which locations are current or possible problems, and provide feedback on how to improve customer service there. Mystery Shopping can act as a preventive customer service.
Our Process
Briefing
We discussed about the purpose of the research project, the tools that are required to carry out the research, the guideline, the target audience etc.
Questionnaire
We will design questionnaire that will motivate the respondent to provide complete and accurate information.
Fieldwork
Data is collected through focus groups, in-depth interviews, mystery shopping, observation or lifestyle immersion.
Analysis
Once the data is gathered, it needs to be analyzed. Various methods of analysis like content analysis, thematic analysis can be carried out to get best results.
Our Package
Focus Group
Design guideline, Selection of participants, Conducting focus group, Transcription
In-Depth Interview
Design questionnaire, Taking appointment, Conduct interview, Transcription
Mystery Shopping
Design questionnaire, Conduct mystery shopping, Quality control, Reporting
Explore the perceptions and actions of your customers
Adds-ons
Our Package
Secondary Research
Secondary quantitative research, Secondary qualitative research, Market sizing, Market segmentation
Translation
Creole translation, French translation, English translation, Malagasy translation
Transcription
Real-time transcription,In-depth interview transcription, Focus group transcription, Verbatim